The 3 Pillars
While we carry a wide range of products in a variety of categories, they all have one thing in common. All of them have been thoroughly tested and shown to meet or exceed our standards in 3 key areas:
- Performance
- Quality
- Brand Integrity
If we do not carry a product in our stores or on our website, there is a reason why. We’d like to walk you through what each of these three pillars mean, and how we evaluate our products.
For the purposes of this blog, we will use audio products as an example, but the same pillars apply for home theater products and smart home products as well.
Performance
Above all else, everything that we carry has to perform among the best products in their product and price category.
Great audio gear should sound great and immerse you in the music. For us, it’s all about coming as close to the original recording as possible, allowing the listener to experience the music the way the artist intended. It’s a feeling as much as anything else, and after four decades of listening, we know that feeling when it hits. The brands we carry understand this feeling and share this philosophy — you must really love the music when you are listening.
Technology is another important component of performance. While our industry is flooded with manufacturers who invest heavily in marketing and celebrity endorsements, we prefer to partner with brands that invest in research in development.
Ease-of-use or usability is also extremely important. If something is more complicated than it needs to be, we will not carry it. While some of our more advanced products can be more complex than others, they’re easier to use than other products in their category.
Quality
A product can sound great without truly BEING great. This is where quality comes in. For us, quality boils down to a few key things:
- Build Quality & Craftsmanship
- Design
- Value
Let’s start with build quality. We like to take components apart and look at quality of the parts and the way the products are put together.
This means we are not always the first to jump on board with a new brand that has just come on the market. We can look at the company background, and if it’s run by a group of veterans, we will consider it.
While the goal of audio equipment is to sound good, it also needs to look good, looks matter. Of course, beauty is in the eye of the beholder, but we go out of our way to find products that you would be proud to put on display.
What all of this really boils down to is value. When you find a product, you can rest assured that you will not find better products in the same category and price range. If we find a $200 speaker that sounds better than any other $200 speaker we’ve heard, it passes this first test.
Brand Integrity
We consider this last piece to be our secret sauce. We develop close partnerships with all of our brands. When we sell your products, you’re part of our family. With thousands of audio brands to choose from, we can be picky. We feel that the best products are made by the best people, and these are the brands we choose to work with.
Like us, some of our best partners have decades of experience and are the top brands in the industry. Before we decide to carry a new brand, we like to make sure that our values are aligned and that they stand by their products with fair warranties and customer service policies.
Those are SOME of the reasons you see the products on this page.
- Apple (USA)
- AudioQuest (USA)
- Bose (USA)
- Boston Acoustics Speakers (USA)
- Cool Components (USA)
- DALI Speakers (Denmark)
- Definitive Technology (USA)
- Denon (Japan)
- EERO (USA)
- JVC (Japan)
- KEF Speakers (United Kingdom)
- Klipsch Reference (USA)
- LED Accent (USA)
- Leviton (USA)
- Lutron (USA)
- MantelMount (USA)
- Marantz (Japan)
- Monitor Audio Speakers (United Kingdom)
- NAD (USA)
- Netgear (USA)
- NEST (USA)
- Optoma (Taiwan)
- Origin Acoustics (USA)
- Panasonic (Japan)
- Panamax (USA)
- Parasound (USA)
- Phase Technology (USA)
- Pioneer (Japan)
- Polk Audio (USA)
- Proficient (USA)
- PSB Speakers (Canada)
- Rega (United Kingdom)
- REL Acoustics (United Kingdom)
- Ring (USA)
- ROKU (USA)
- Savant (USA)
- Samsung (Korea)
- Screen Innovations (USA)
- Sharp TV (Japan)
- Sonos (USA)
- Sony (Japan)
- Thorens (Switzerland)
- Vinson Acoustics (USA)
- Velodyne (USA)
- Vizio (Korea)
- Yamaha (Japan)